The Three Stages of Book Marketing with Jenn dePaula

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Written By Lori Tharps

What are the three stages of book marketing? On episode 69 of the Your BIPoC Writing Coach podcast, Jen dePaula, a veteran in the book marketing space, explains what the three stages of book marketing are, and she shares her tips and strategies for long-term book marketing success. The best part, Jenn’s strategies do not require selling your soul to the social media algorithms.

Jenn de Paula shares tips and strategies for book marketing.

Jenn is a marketing and social media expert who has been working with authors, musicians, and other creatives for over 24 years.  She’s worked with every type of author - from New York Times best selling authors to self-publishing authors starting from scratch. Her zone of genius is helping overwhelmed fiction and nonfiction authors clearly and confidently market their books.

During our lively conversation, Jenn and I talk about:

  • When an author should start their book marketing plan.

  • The three different phases of book marketing every author should know.

  • How social media should be incorporated into your book marketing plans, and why it absolutely should NOT be the main component of your marketing efforts.

  • How to hook your reader with emotional triggers.

  • The three things every author should have to successfully market their book.

Lit Links to Learn More about Jenn dePaula

For more information about Jen dePaula and her work, visit her website, where you’ll find information about her YouTube channel, podcast and all of her resources for Authors. 

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Lori Tharps
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