Take the Ick Out of Book Promotion: Try Conscious Marketing Instead
On episode 66 of the Your BIPoC Writing Coach podcast, author and editor, Tamela J. Gordon, is on the show to talk about why community, connection, and conscious marketing, are the tools BIPoC authors need to use in order to sell more books and have a more successful and satisfying career as an author.
This isn’t a conversation about algorithms and social media. Expensive publicists and bestseller lists aren’t part of the discussion. You are going to hear about a paradigm-shifting way to view book selling, book marketing, and finding the readers who will support you and read your books.
Get ready to lean in and learn. I guarantee you’re going to love this conversation because truth bombs are shared that you will be able to apply to your author life even if you're months or years away from your first book being published.
You can listen to the Your BIPoC Writing Coach Podcast on Apple Podcasts and on YouTube.
Who is Tamela J. Gordon?
Tamela J. Gordon explains the benefits of conscious marketing. (c. author’s IG)
Tamela Gordon is a literary activist, the author of the critically acclaimed 2024 memoir, Hood Wellness, and she is an acquisitions editor at Row House Books. She is also a book critic, self-care coach, and performer. Online, she uses the handle, She Writes to Live to share her wisdom and advice for writers.
With more than a decade of experience as a literary activist and writer, Tamela has learned what works and what doesn’t when it comes to building a community of readers, as well as how to craft an organic system of networking, book promotion, and building one’s author platform. In fact, she has a new book coming out in October 2026, also titled She Writes to Live, that shares these findings and recommendations for writers who want to live an authentic and satisfying literary life.
Lit Links for Your Literary Life
WE’RE OPENING THE DOORS TO The Sanctuary at the end of November. If you’ve been looking for a supportive writing community to join, and you are a BIPoC woman who takes your writing seriously, then make sure you’re on the Tell Me More Wait List so you’ll be the first to know when the applications go live. Inside The Sanctuary we provide everything writers need to succeed and thrive in their writing life. Check out the website for more details on all of the resources and activities we offer inside The Sanctuary.
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